Soulfresh
Soulfresh is a food movement that disrupts the status quo by taking a stand against the dumbed-down, lifeless and soulless food that clogs up our supermarket shelves. My nights, my weekends - everywhere I could I stole time over 15 years to create brands for Soulfresh including Another Bloody Water, Bruce, Lo Bros, Wildly Good, Pico and the relaunch of Hey Tiger.
Nutty Bruce.
10 years ago I was asked by Didi Lo of Soulfresh to create a brand for his new juice and almond milk line. Meet Nutty Bruce. Bruce has become its own mega-movement across the world – taking the idea that plant milks are for Jesus-sandal-wearing hippies and bringing them to the masses. I’ve created the voice, the pack-copy, the website copy, the above and below-the-line comms – the lot. Maybe it should just be called Nutty Katie.
Oaty Bruce.
Oat Milk isn’t a thing - it’s THE thing. And it’s for everyone. We created a campaign to let people know they could happily drink Oat Milk without immediately turning into a felt hat wearing, crystal rubbing, HIIT-loving alt-m*lk drinking wanker.
